1. 1.CONSUMER STUDIES.
  2. 2.BUSINESS TO BUSINESS / INDUSTRIAL RESEARCH. 
  3. 3.SOCIAL RESEARCH.
  4. RESEARCH BASED MARKETING CONSULTANCY.
  5. 5.CUSTOMIZED MARKETING SERVICES
4
RESEARCH METHODOLOGIES  1
1.SECONDARY  RESEARCH
  • I.DESK  RESEARCH – SECONDARY DATA MINING.I
  • IIINTERNAL DATA MINING
RESEARCH METHODOLOGIES  2
2.PRIMARY  RESEARCH
 

1. OBSERVATION

  • i.MYSTERY SHOPPING
  • ii.DIRECT OBSERVATION
  • iii.COUNTS
2. II.QUALITATIVE
i.

II I -  FOCUS GROUPS

  • One way mirror - mini,standard,extended.
  • Highly trained / experienced moderators.
  • Extensive use of projective techniques
ii.II - IN- DEPTH INTERVIEWS

 

3. II.QUANTITATIVE
  • i.FACE TO FACE / PERSONAL RESEARCH
  • ii.TELE RESEARCH
  • iii.HOUSE TO HOUSE / OFFICE TO OFFICE
  • iv.CENTRAL LOCATION
 

SAMPLING TECHNIQUES:-

  • i.RANDOM
  • STRATIFIED RANDOM (Street index in G. Cairo)
  • QUOTA SAMPLING
  • INTERCEPT
  • SNOW BALL

 

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(Directions Marketing Research & Services).
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